Holden, Reed K. <br/><br/>
Pricing with confidence :  10 ways to stop leaving money on the table / 
Reed K. Holden, Mark R. Burton. 
 - Hoboken, NJ :  Wiley,  �2008. 
 - 1 online resource (xxxi, 208 pages) :  illustrations 
 - 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>PRICING WITH CONFIDENCE: 10 WAYS TO STOP LEAVING MONEY ON THE TABLE; CONTENTS; ACKNOWLEDGMENTS; INTRODUCTION: WHY PRICING IS SO HARD AND WHY MOST COMPANIES MESS IT UP; Rule One: Replace the Discounting Habit with a Little Arrogance; Rule Two: Understand the Value You Offer to Your Customer; Rule Three: Apply One of Three Simple Pricing Strategies; Rule Four: Play Better Poker with Customers; Rule Five: Price to Increase Profits; Rule Six: Add New Products and Services that Give You Negotiating Flexibility and Growth; Rule Seven: Force Your Competitor to React to Your Pricing. 
<br/><br/> Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The author. 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9781119198741 1119198747 047025923X 9780470259238 1281237493 9781281237491 9786611237493 6611237496 1118045343 9781118045343 
<br/><br/><label>Source: </label> OverDrive, Inc.  http://www.overdrive.com 4F7B0CCC-F230-4B34-88FF-B0056FF573A9  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>Nat. Bib. No.: </label>GBA806221  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>1067001794  DE-101 014493150  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Service industries--Prices.<br/>Prix--Fixation.<br/>Services (Industrie)--Prix.<br/>BUSINESS & ECONOMICS--Sales & Selling--Management.<br/>Pricing<br/>Service industries--Prices
<br/><br/><label>LC Class. No.: </label>HF5416.5  / .H647 2008eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/16