Stielstra, Greg. <br/><br/>
Faith-based marketing :  the guide to reaching 140 million Christian consumers / 
Greg Stielstra, Bob Hutchins. 
 - Hoboken, N.J. :  Wiley,  �2009. 
 - 1 online resource (xi, 241 pages) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Meet the Christian Consumer. The Overlooked 140 Million Person Market -- Lose Your Faith Everything You Think You Know About Christians Is Wrong -- Meet The Real Christian Consumer They Are No Different. They Are So Different. -- Darned If You Do, Darned If You Don't Common Mistakes Marketers Make -- How to Market to Christians. Meet and Greet How to Get to Know your Audience -- Serve, Do n't Sell Building Your Brand -- Word-of-Mouth -- Radio Strategies -- Print Strategies -- Online Strategies -- Direct Marketing To Christians -- Reaching Pastors What Works and What Doesn't Work -- How to Market Your Church -- Key Resources for Christian Marketers. 
<br/><br/> "Faith-Based Marketing provides everything you need to understand the Christian consumer power niche and effectively reach it. It explains who makes up that community, what they want, and what it takes to appeal to them. Then, based on survey research from believers across the country and interviews with experts, it provides practical guidance for creating faith-based marketing plans that work."--Jacket 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9781119198550 1119198550 9780470483046 0470483040 1282368605 9781282368606 9786612368608 6612368608 0470483067 9780470483060 
<br/><br/><label>Source: </label>236860  MIL 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Selling.<br/>Marketing.<br/>Vente.<br/>marketing.<br/>selling.<br/>BUSINESS & ECONOMICS--Marketing--General.<br/>BUSINESS & ECONOMICS--Distribution.<br/>Marketing<br/>Selling
<br/><br/><label>LC Class. No.: </label>HF5415  / .S75 2009eb 
<br/><br/><label>Dewey Class. No.: </label>658.8