The business-oriented CIO : a guide to market-driven management /
Market-driven management
George Tillman.
- Hoboken, N.J. : John Wiley & Sons, �2008.
- 1 online resource (xv, 256 pages) : illustrations
Includes bibliographical references and index.
THE BUSINESS-ORIENTED CIO: A Guide to Market-Driven Management; Contents; Preface; Acknowledgments; Part I: THE FUNDAMENTALS; Chapter 1: In Search of Overhead Heroes; Chapter 2: IT Governance; Chapter 3: IT Strategy and Planning; Chapter 4: Portfolio Management; Part II: LEARNING FROM THE BEST; Chapter 5: Customer Management; Chapter 6: Market Intelligence; Chapter 7: Service-Offering Management; Chapter 8: Performance Management; Part III: PUSHING THE ENVELOPE; Chapter 9: Organizational Competencies; Chapter 10: In Search of Customer Service; Chapter 11: Local Heroes; Index.
The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.
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Chief information officers. Information technology--Management. Business planning. Information technology--Economic aspects. Consumer satisfaction--Economic aspects. Chefs des services de l'information. Technologie de l'information--Gestion. Technologie de l'information--Aspect �economique. Consommateurs--Satisfaction--Aspect �economique. BUSINESS & ECONOMICS--Information Management. BUSINESS & ECONOMICS--Knowledge Capital. Chief information officers. Information technology--Management. Business planning. Information technology--Economic aspects. Consumer satisfaction--Economic aspects. Business planning Chief information officers Information technology--Economic aspects Information technology--Management