Trout, Jack. <br/><br/>
Differentiate or die :  survival in our era of killer competition / 
Jack Trout, with Steve Rivkin. 
 - 2nd ed. 
 - Hoboken, N.J. :  John Wiley & Sons,  �2008. 
 - 1 online resource (x, 262 pages) 
<br/><br/>Includes bibliographical references (pages 245-250) and index. 
<br/><br/>DIFFERENTIATE OR DIE: Survival in Our Era of Killer Competition, Second Edition; PREFACE; CONTENTS; Chapter 1: The Tyranny of Choice; Chapter 2: The Creeping Commoditization of Categories; Chapter 3: Whatever Happened to the Unique Selling Proposition?; Chapter 4: Reinventing the Unique Selling Proposition; Chapter 5: Quality and Customer Orientation Are Rarely Differentiating Ideas; Chapter 6: Creativity Is Not a Differentiating Idea; Chapter 7: Price Is Rarely a Differentiating Idea; Chapter 8: Breadth of Line Is a Difficult Way to Differentiate; Chapter 9: The Steps to Differentiation. 
<br/><br/> A revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int. 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9780470267752 0470267755 9781118258040 1118258045 1281284912 9781281284914 9786611284916 6611284915 
<br/><br/><label>Source: </label>CL0500000042  Safari Books Online 06083DE4-36B2-411F-8F7F-7F3A15B4433F  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products.<br/>Brand name products.<br/>Competition.<br/>Produits de marque--Publicit�e.<br/>Produits de marque.<br/>BUSINESS & ECONOMICS--Marketing--General.<br/>BUSINESS & ECONOMICS--Distribution.<br/>Advertising--Brand name products<br/>Brand name products<br/>Competition
<br/><br/><label>LC Class. No.: </label>HF5415  / .T727 2008eb 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Agricultural Library Call No.: </label>HF5415  / .T727 2008