Taylor, David,  1964- <br/><br/>
Brand vision :  how to energize your team to drive business growth / 
David Taylor. 
 - Chichester, West Sussex, England ;  Hoboken, NJ :  John Wiley & Sons,  �2006. 
 - 1 online resource (xii, 270 pages) :  illustrations 
<br/><br/>Includes bibliographical references (pages 253-254) and index. 
<br/><br/>Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping. 
<br/><br/>Use copy 
<br/><br/> David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. 
<br/><br/><br/>Electronic reproduction. <br/>[Place of publication not identified] : <br/>HathiTrust Digital Library, <br/>2010. 
<br/><br/><br/>Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. <br/>http://purl.oclc.org/DLF/benchrepro0212 
<br/><br/><label>ISBN: </label>9781119209300 1119209307 9780470060940 0470060948 
<br/><br/><label>Source: </label> OverDrive, Inc.  http://www.overdrive.com 82C228A2-EA01-4F16-946E-2B5905E455A2  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>Nat. Bib. No.: </label>GBA676122  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Product management.<br/>Employee motivation.<br/>Produits de marque.<br/>Produits commerciaux--Gestion.<br/>Personnel--Motivation.<br/>BUSINESS & ECONOMICS--Advertising & Promotion.<br/>Brand name products<br/>Employee motivation<br/>Product management<br/>Markenpolitik
<br/><br/><label>LC Class. No.: </label>HD69.B7  / T395 2006eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27