Mazur, Laura. <br/><br/>
Conversations with marketing masters / 
Laura Mazur and Louella Miles. 
 - Chichester ;  Hoboken, NJ :  John Wiley,  �2007. 
 - 1 online resource (236 pages) :  portraits 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary. 
<br/><br/>Use copy 
<br/><br/> Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great - and a glimpse of the marketing future. 
<br/><br/><br/>Electronic reproduction. <br/>[Place of publication not identified] : <br/>HathiTrust Digital Library, <br/>2011. 
<br/><br/><br/>Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. <br/>http://purl.oclc.org/DLF/benchrepro0212 
<br/><br/><br/>English. 
<br/><br/><label>ISBN: </label>9781119209256 1119209250 9780470065648 0470065648 1282345532 9781282345539 9780470687505 0470687509 9786612345531 6612345535 
<br/><br/><label>Source: </label> OverDrive, Inc.  http://www.overdrive.com 96B87C2D-DCB8-4F85-8C05-15CEB5D51D72  OverDrive, Inc.  http://www.overdrive.com 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Nat. Bib. No.: </label>GBA685614  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label> Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Marketing personnel--Interviews.<br/>Marketing<br/>Marketing.<br/>Marketing--Gestion.<br/>Marketing--Personnel--Entretiens.<br/>marketing.<br/>BUSINESS & ECONOMICS--Marketing--General.<br/>BUSINESS & ECONOMICS--Distribution.<br/>Marketing<br/>Marketing--Management<br/>Marketing personnel<br/>Marketing.<br/>F�uhrungskraft.<br/>Arbeitskraft.<br/>Marketing.<br/>Management.<br/>Marketing.<br/>Marketing--Management.<br/>Marketing personnel--Interviews.<br/>Marketing.<br/>Marketing--Management.<br/>Marketing personnel--Interviews.<br/>Marknadsf�oring.
<br/><br/><label>Subjects--Index Terms: </label>MARKETING 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Interviews<br/>interviews.<br/>Interviews.<br/>Interviews.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M374 2007eb 
<br/><br/><label>Dewey Class. No.: </label>658.8