Title from publisher's bibliographic system (viewed on 05 Oct 2015).

Ambiguity aversion and the UK government's response to swine flu / Adam Oliver -- A response to Oliver / Christopher Exeter -- Models of governance of public services: empirical and behavioural analysis of "econs" and "humans" / Gwyn Bevan and Barbara Fasolo -- A response to Bevan and Fasolo / Charitini Stavropoulos -- From irresponsible knaves to responsible knights for just 5 p.: behavioural public policy and the environment / Kate Disney, Julian LeGrand, and Giles Atkinson -- A response to Disney, LeGrand, and Atkinson / Richard Cookson -- The more who die, the less we care: psychic numbing and genocide / Paul Slovic and Daniel Västfjäll -- A response to Slovic and Västfjäll / Jonathan Wolff -- Healthy habits: some thoughts on the role of public policy in healthful eating and exercise under limited rationality / Matthew Rabin -- A response to Rabin / Alex Voorhoeve -- Confessing one's sins but still committing them: transparency and the failure of disclosure / Sunita Sah, Daylian M. Cain, and George Loewenstein -- A response to Sah, Cain, and Loewenstein / Robert Sugden -- How should people be rewarded for their work? / Bruno Frey -- A response to Frey / Matteo M. Galizzi -- Influencing the financial behaviour of individuals: the mindspace way / Paul Dolan -- A response to Dolan / Sander van der Linden -- Decision analysis from a neo-Calvinist point of view / Drazen Prelec -- A response to Prelec / Luc Bovens.

How can individuals best be encouraged to take more responsibility for their well-being and their environment or to behave more ethically in their business transactions? Across the world, governments are showing a growing interest in using behavioural economic research to inform the design of nudges which, some suggest, might encourage citizens to adopt beneficial patterns of behaviour. In this fascinating collection, leading academic economists, psychologists and philosophers reflect on how behavioural economic findings can be used to help inform the design of policy initiatives in the areas of health, education, the environment, personal finances and worker remuneration. Each chapter is accompanied by a shorter 'response' that provides critical commentary and an alternative perspective. This accessible book will interest academic researchers, graduate students and policy-makers across a range of disciplinary perspectives.