Retail futures : the good, the bad and the ugly of the digital transformation / edited by Eleonora Pantano (University of Bristol, UK).
Material type: TextPublisher: Bingley, U.K. : Emerald Publishing Limited, 2020Copyright date: ©2020Description: 1 online resource (276 pages)Content type:- text
- computer
- online resource
- 9781838676650
- 9781838676636
- 658.87 23
- HF5429 .R48 2020
Includes index.
Includes bibliographical references.
The book includes new theory, original empirical evidence, and applied case studies synthesizing advances in innovation and technology for the retail sector. Chapters identify the challenges retailers face in response to new practices, suggesting how the sector can respond to technological developments, ethical considerations and privacy issues.
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