The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time / authored by Bernard Jaworski (Drucker School of Management, USA), Bob Lurie (Eastman Chemical, USA).
Material type:
TextSeries: American Marketing AssociationPublisher: Bingley, U.K. : Emerald Publishing Limited, 2020Copyright date: ©2020Description: 1 online resource (304 pages) ; cmContent type: - text
- computer
- online resource
- 9781839826863
- 9781839826849
- 658.8 23
- HF5415 .J39 2020
Includes index.
Includes bibliographical references.
Chapter 1: Overview of the Organic Growth Playbook -- Chapter 2: Terrafix: Reigniting Blockbuster Growth in Pharmaceuticals -- Chapter 3: First Principle: Map the Buying Process Waterfall -- Chapter 4: EnServ: 'Everyone Sees the Market the Same Way' -- Chapter 5: Second Principle: Propensity-Based Segmentation -- Chapter 6: Sparkle Cosmetics: Winning at the Wall -- Chapter 7: Third Principle: Unearth the Critical Drivers -- Chapter 8: Caesar Financial: 'We Need the Whole Client Portfolio!' -- Chapter 9: Fourth Principle: Develop a Behavior -- Chapter 10: Fifth Principle: Invest Disproportionately -- Chapter 11: Applying the Playbook in Different Markets -- Chapter 12: Overcoming Organizational Roadblocks.
Print version record.
There are no comments on this title.