Marketing : a very short introduction / Kenneth Le Meunier-FitzHugh.

By:

Le Meunier-FitzHugh, Kenneth [author.]

Material type: Text

TextSeries: Very short introductionsPublisher: Oxford : Oxford University Press, 2021Description: 1 online resource (176 pages) : illustrations (black and white)Content type:

text
still image

Media type:

computer

Carrier type:

online resource

ISBN:

9780191866227 (ebook) :

Subject(s):

Marketing

Additional physical formats: Print version :: No titleDDC classification:

658.8 23

LOC classification:

HF5415

Online resources:

Very short introductions

Summary: This text outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

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Also issued in print: 2021.

Includes bibliographical references and index.

This text outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

Specialized.

Description based on online resource; title from home page (viewed on February 2, 2021).

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NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Marketing : a very short introduction / Kenneth Le Meunier-FitzHugh.