The Oxford handbook of corporate reputation [electronic resource] / edited by Michael L. Barnett, Timothy G. Pollock.
Material type: TextSeries: Oxford handbooks in business and managementPublication details: Oxford : Oxford University Press, 2012.Description: 1 online resource (xx, 502 p.) : illISBN:- 9780191750380 (ebook) :
- Corporate reputation
- 659.2 23
- HD59.2
Includes bibliographical references and index.
This handbook offers a diverse set of scholarly perspectives on the nature of corporate reputation: what it is, where it comes from, and how it may be managed to create and protect corporate as well as societal value.
Description based on print version record.
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