The protection of non-traditional trademarks : critical perspectives / Irene Calboli and Martin Senftleben.

By:

Calboli, Irene [author.]

Contributor(s):

Senftleben, Martin [author.]

Material type: Text

TextSeries: Oxford scholarship onlinePublisher: Oxford : Oxford University Press, 2019Edition: First editionDescription: 1 online resource : illustrations (black and white)Content type:

text
still image

Media type:

computer

Carrier type:

online resource

ISBN:

9780191865503

Subject(s):

Additional physical formats: Print version :: No titleDDC classification:

346.0488 23

LOC classification:

K1555

Online resources:

Oxford scholarship online

Summary: This volume offers a detailed analysis of the issues related to the protection of non-traditional marks. In recent years, the domain of trademark law and the scope of trademark protection has grown exponentially. Today, a wide variety of non-traditional marks, including colour, sound, smell, and shape marks, can be registered in many jurisdictions. However, this expansion of trademark protection has led to heated discussions and controversies about the impact of the protection of non-traditional marks on freedom of competition and, more generally, on socially valuable use of these or similar signs in unrelated non-commercial contexts. These tensions have also led to increasing litigation in this area across several jurisdictions. This text provides an overview of the debate and state of the law surrounding non-traditional marks at the international, regional, and national level.

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This edition previously issued in print: 2018.

Includes bibliographical references and index.

This volume offers a detailed analysis of the issues related to the protection of non-traditional marks. In recent years, the domain of trademark law and the scope of trademark protection has grown exponentially. Today, a wide variety of non-traditional marks, including colour, sound, smell, and shape marks, can be registered in many jurisdictions. However, this expansion of trademark protection has led to heated discussions and controversies about the impact of the protection of non-traditional marks on freedom of competition and, more generally, on socially valuable use of these or similar signs in unrelated non-commercial contexts. These tensions have also led to increasing litigation in this area across several jurisdictions. This text provides an overview of the debate and state of the law surrounding non-traditional marks at the international, regional, and national level.

Specialized.

Description based on online resource; title from home page (viewed on January 11, 2019).

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NLU Meghalaya Library

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The protection of non-traditional trademarks : critical perspectives / Irene Calboli and Martin Senftleben.