Current and emerging issues in the audiovisual industry / Mercedes Medina, M�onica Herrero, Alicia Urgell�es.

By:

Medina, Mercedes [author.]

Contributor(s):

Material type: Text

TextSeries: Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; ; volume 1.Publisher: London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2017Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781119384632
111938463X
1119384656
9781119384656
9781119384663
1119384664

Subject(s):

Additional physical formats: Print version:: Current and emerging issues in the audiovisual industry.DDC classification:

338.4/70705 23

LOC classification:

HD9999.C9472

Online resources:

Click here to access online

Contents:

New Paradigms of Audiovisual Industry / Mercedes Medina -- The Threat of OTT for the Pay-TV Market / Alicia Urgelles -- The Resistance of Legacy TV Channels / Mercedes Medina -- The Public Service Heritage / Mercedes Medina -- The Battle for Audiences / M�onica Herrero -- Entertaining Power: Quality of Content / Mercedes Medina -- From Attention to Engagement in the Battle for the Audiences / Alicia Urgell�es -- Monetizing in the Digital Era / M�onica Herrero -- Implementing Innovation Strategy / Mercedes Medina.

Summary: This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting' How are new market dynamics changing competition for content creation and acquisition and the revenue streams' Will content remain king' Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets'

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Includes bibliographical references and index.

Online resource; title from PDF title page (John Wiley, viewed February 15, 2017).

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting' How are new market dynamics changing competition for content creation and acquisition and the revenue streams' Will content remain king' Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets'

John Wiley and Sons Wiley Online Library: Complete oBooks

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NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Current and emerging issues in the audiovisual industry / Mercedes Medina, M�onica Herrero, Alicia Urgell�es.