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Profitable direct mail appeals : planning, implementing and maximizing results.

Contributor(s): Material type: TextTextPublisher: Sioux City, Iowa : Stevenson, Inc., [2009]Edition: 2nd editionDescription: 1 online resource (46 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118704356
  • 1118704355
Subject(s): Genre/Form: Additional physical formats: Print version:: Profitable direct mail appeals.DDC classification:
  • 658.15/224 23
LOC classification:
  • HV41.2 .P76 2009
Online resources:
Contents:
Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet.
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"Edited by Scott C. Stevenson"--Running title area

Plan Your Direct Mail Year -- Lists and List Management -- Segment and Target Key Audiences -- Writing for Results -- Key Package Components -- Try and Test New Ideas -- Improve Your Response Rate -- Examples from Which to Learn -- Evaluation Should be Ongoing -- Planning Worksheet.

Online resource; title from PDF title page (Wiley, viewed on May 22, 2013).

John Wiley and Sons Wiley Online Library: Complete oBooks

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