How to get a planned gifts program up and running.
Material type: TextPublisher: Sioux City, Iowa : Stevenson, Inc., [2011]Edition: 2nd editionDescription: 1 online resource (60 pages)Content type:- text
- computer
- online resource
- 9781118704226
- 1118704223
- 658.15/224 23
- HV41.2 .H69 2011
"Edited by Scott C. Stevenson"--Running title area
Getting Started: Planning, Setting Goals -- Prospect Identification, Building a List -- Involve Volunteers, Nurture a Planned Gifts Committee -- Planned Gifts Options to Offer -- Meeting One-on-One -- Planned Gifts Newsletter & Other Printed Communications -- Strategies for Marketing Planned Gifts -- Identify, Nurture Agents of Wealth -- Publicize Planned Gifts, Build Awareness -- Online Strategies -- Recognition and Stewardship Measures -- Planned Gift Forms, Policy Issues and Samples -- Appendix: Resources for the Planned Gifts Professional.
Online resource; title from PDF title page (Wiley, viewed on May 22, 2013).
John Wiley and Sons Wiley Online Library: Complete oBooks
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