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How to get a planned gifts program up and running.

Contributor(s): Material type: TextTextPublisher: Sioux City, Iowa : Stevenson, Inc., [2011]Edition: 2nd editionDescription: 1 online resource (60 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118704226
  • 1118704223
Subject(s): Genre/Form: DDC classification:
  • 658.15/224 23
LOC classification:
  • HV41.2 .H69 2011
Online resources:
Contents:
Getting Started: Planning, Setting Goals -- Prospect Identification, Building a List -- Involve Volunteers, Nurture a Planned Gifts Committee -- Planned Gifts Options to Offer -- Meeting One-on-One -- Planned Gifts Newsletter & Other Printed Communications -- Strategies for Marketing Planned Gifts -- Identify, Nurture Agents of Wealth -- Publicize Planned Gifts, Build Awareness -- Online Strategies -- Recognition and Stewardship Measures -- Planned Gift Forms, Policy Issues and Samples -- Appendix: Resources for the Planned Gifts Professional.
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"Edited by Scott C. Stevenson"--Running title area

Getting Started: Planning, Setting Goals -- Prospect Identification, Building a List -- Involve Volunteers, Nurture a Planned Gifts Committee -- Planned Gifts Options to Offer -- Meeting One-on-One -- Planned Gifts Newsletter & Other Printed Communications -- Strategies for Marketing Planned Gifts -- Identify, Nurture Agents of Wealth -- Publicize Planned Gifts, Build Awareness -- Online Strategies -- Recognition and Stewardship Measures -- Planned Gift Forms, Policy Issues and Samples -- Appendix: Resources for the Planned Gifts Professional.

Online resource; title from PDF title page (Wiley, viewed on May 22, 2013).

John Wiley and Sons Wiley Online Library: Complete oBooks

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