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The portable MBA in entrepreneurship / edited by William D. Bygrave and Andrew Zacharakis.

Contributor(s): Material type: TextTextSeries: Portable MBA seriesPublication details: Hoboken, N.J. : John Wiley & Sons, �2010.Edition: 4th edDescription: 1 online resource (xvii, 485 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781118256121
  • 1118256123
  • 9781118463802
  • 1118463803
Subject(s): Genre/Form: Additional physical formats: Print version:: Portable MBA in entrepreneurship, fourth edition.DDC classification:
  • 658.022 22
LOC classification:
  • HD62.5 .P67 2010eb
Other classification:
  • QP 230
  • QP 380
  • 650
Online resources:
Contents:
Front Matter -- The Entrepreneurial Process / William D. Bygrave -- Idea Generation / Heidi M. Neck -- Opportunity Recognition, Shaping, and Reshaping / Andrew Zacharakis -- Entrepreneurial Marketing / Abdul Ali, Kathleen Seiders -- Business Planning / Andrew Zacharakis -- Building Your Pro Forma Financial Statements / Andrew Zacharakis -- Equity Financing: Informal Investment, Venture Capital, and Harvesting / William D. Bygrave -- Debt and Other Forms of Financing / Joel M. Shulman -- External Assistance for Start-ups and Small Businesses / Elizabeth J. Gatewood, Carol McLaurin -- Legal and Tax Issues / Richard Mandel -- Intellectual Property / Kirk Teska, Joseph S. Iandiorio -- Selling in an Entrepreneurial Context / Mark P. Rice, H. David Hennessey -- Beyond Start-up: Developing and Sustaining the Growing Organization / Donna Kelley, Edward Marram -- Franchising / Steve Spinelli -- Social Entrepreneurship / Heidi M. Neck -- Glossary -- Index.
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Front Matter -- The Entrepreneurial Process / William D. Bygrave -- Idea Generation / Heidi M. Neck -- Opportunity Recognition, Shaping, and Reshaping / Andrew Zacharakis -- Entrepreneurial Marketing / Abdul Ali, Kathleen Seiders -- Business Planning / Andrew Zacharakis -- Building Your Pro Forma Financial Statements / Andrew Zacharakis -- Equity Financing: Informal Investment, Venture Capital, and Harvesting / William D. Bygrave -- Debt and Other Forms of Financing / Joel M. Shulman -- External Assistance for Start-ups and Small Businesses / Elizabeth J. Gatewood, Carol McLaurin -- Legal and Tax Issues / Richard Mandel -- Intellectual Property / Kirk Teska, Joseph S. Iandiorio -- Selling in an Entrepreneurial Context / Mark P. Rice, H. David Hennessey -- Beyond Start-up: Developing and Sustaining the Growing Organization / Donna Kelley, Edward Marram -- Franchising / Steve Spinelli -- Social Entrepreneurship / Heidi M. Neck -- Glossary -- Index.

Text enhanced by links to MS Word downloads.

Includes bibliographical references.

Print version record.

John Wiley and Sons Wiley Online Library: Complete oBooks

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