Includes bibliographical references.

Foreword by Costas Markides -- About the Authors -- 1. Madonna Strategy on the Dance Floor -- 2. Titian Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century -- 3. Hirst The Shark is Dead -- How to Build Yourself a New Market -- 4. Beuys Understanding Creativity -- Is Every Manager an Artist? -- 5. Picasso, van Gogh & Gauguin Art Lessons for Global Managers -- 6. Koons Made in Heaven, Produced on Earth: Creative Leadership -- The Art of Projection -- 7. Paik Global Groove -- Innovation through Juxtaposition.

8. Interview with Gerrit Gohlke, artnetReferences.

You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativit.

John Wiley and Sons Wiley Online Library: Complete oBooks