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Creative strategy : reconnecting business and innovation / Chris Bilton, Stephen Cummings.

By: Contributor(s): Material type: TextTextSeries: Images of business strategyPublication details: Chichester, U.K. : John Wiley & Sons, 2010.Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119208280
  • 1119208289
  • 1405180196
  • 9781405180191
Subject(s): Additional physical formats: Print version:: Creative strategy.DDC classification:
  • 658.4/012 22
LOC classification:
  • HD30.28 .B555 2010eb
Online resources:
Contents:
When strategy meets creativity -- False separations and creative connections -- What is creativity? -- Uncreative strategy -- A more creative view of strategy -- Creating and discovering a creative strategy process -- I: The innovative act: discovery and creation -- The bisociations of strategic innovation -- The six outcomes of strategic innovation -- Sparking strategic innovation -- II: Strategic entrepreneurship: dilettantes and diligence -- The five angles of strategic entrepreneurship -- Three angular journeys of entrepreneurship -- III: Strategic leadership: envisioning and interacting -- Leading from the middle -- The strategic leadership keypad -- Shifting keys: leadership as envisioning and interacting -- IV: Strategic organization: focusing and loosening -- From principles of excellent organizations to organizational 'virtues' -- Seven virtues of strategic organization -- Strategic organization: where creative strategy ends (and begins again).
Summary: Annotation Argues that the divide between 'creative' and 'other' organizations or industries is a misconception that actually diminishes creative potential in both of these domains. This book promotes an interconnected four stage process, outlining: the six degrees of strategic innovation.
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Includes bibliographical references.

Annotation Argues that the divide between 'creative' and 'other' organizations or industries is a misconception that actually diminishes creative potential in both of these domains. This book promotes an interconnected four stage process, outlining: the six degrees of strategic innovation.

When strategy meets creativity -- False separations and creative connections -- What is creativity? -- Uncreative strategy -- A more creative view of strategy -- Creating and discovering a creative strategy process -- I: The innovative act: discovery and creation -- The bisociations of strategic innovation -- The six outcomes of strategic innovation -- Sparking strategic innovation -- II: Strategic entrepreneurship: dilettantes and diligence -- The five angles of strategic entrepreneurship -- Three angular journeys of entrepreneurship -- III: Strategic leadership: envisioning and interacting -- Leading from the middle -- The strategic leadership keypad -- Shifting keys: leadership as envisioning and interacting -- IV: Strategic organization: focusing and loosening -- From principles of excellent organizations to organizational 'virtues' -- Seven virtues of strategic organization -- Strategic organization: where creative strategy ends (and begins again).

English.

John Wiley and Sons Wiley Online Library: Complete oBooks

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