Creative strategy : reconnecting business and innovation / Chris Bilton, Stephen Cummings.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- computer
- online resource
- 9781119208280
- 1119208289
- 1405180196
- 9781405180191
- 658.4/012 22
- HD30.28 .B555 2010eb
Title from title screen.
Includes bibliographical references.
Annotation Argues that the divide between 'creative' and 'other' organizations or industries is a misconception that actually diminishes creative potential in both of these domains. This book promotes an interconnected four stage process, outlining: the six degrees of strategic innovation.
When strategy meets creativity -- False separations and creative connections -- What is creativity? -- Uncreative strategy -- A more creative view of strategy -- Creating and discovering a creative strategy process -- I: The innovative act: discovery and creation -- The bisociations of strategic innovation -- The six outcomes of strategic innovation -- Sparking strategic innovation -- II: Strategic entrepreneurship: dilettantes and diligence -- The five angles of strategic entrepreneurship -- Three angular journeys of entrepreneurship -- III: Strategic leadership: envisioning and interacting -- Leading from the middle -- The strategic leadership keypad -- Shifting keys: leadership as envisioning and interacting -- IV: Strategic organization: focusing and loosening -- From principles of excellent organizations to organizational 'virtues' -- Seven virtues of strategic organization -- Strategic organization: where creative strategy ends (and begins again).
English.
John Wiley and Sons Wiley Online Library: Complete oBooks
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