Print version record.

Front Matter -- What is the Annual Fund? -- Benefits of the Annual Campaign -- Assessing Campaign Readiness -- Developing the Case for Support -- Recruiting Volunteers -- Building your Campaign Teams -- Building Relationships and Asking for the Gift -- Planning and Evaluating your Campaign -- Index.

1. What is the annual fund? -- 2. Benefits of the annual campaign -- 3. Assessing campaign readiness -- 4. Developing the case for support -- 5. Recruiting volunteers -- 6. Building your campaign teams -- 7. Building relationships and asking for the gift -- 8. Planning and evaluating your campaign.

Expert advice for building and managing a well-run annual support campaign of a nonprofit organization. Nonprofit Essentials: The Annual Campaign reveals how to run a well-managed and well-coordinated annual campaign effort from the perspective of the large or small nonprofit organization. Centering on real-world campaigns and best practices in the 21st century for annual support, this book presents step-by-step guidance and practical tools including diagrams of annual campaign structures for use in local nonprofits, checklists for annual support campaigns, assessments for annual support campa.

English.

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