None of us is as good as all of us : how McDonald's prospers by embracing inclusion and diversity / Patricia Sowell Harris.
Material type: TextPublication details: Hoboken, N.J. : John Wiley & Sons, �2009.Description: 1 online resource (xvii, 173 pages)Content type:- text
- computer
- online resource
- 9781119205494
- 1119205492
- 9780470572238
- 047057223X
- 9780470572597
- 0470572590
- 9780470572566
- 0470572566
- 1282302221
- 9781282302228
- 9786612302220
- 6612302224
- 331.11/43 22
- TX945.5.M33 H37 2009eb
An inside account of how McDonald's turns diversity into success. Everyone knows McDonald's, one of the most recognizable brand names in the world. But few know the extent to which McDonald's continued and ongoing success is due to the company's internal philosophy of inclusion and diversity. One of the biggest employers in the world, McDonald's staff is one of the world's most racially, culturally, and religiously diverse. In None of Us Is As Good As All of Us, McDonald's Global Chief Diversity Officer Patricia Sowell Harris offers the first inside look at the company's philosophy of inclusion and diversity through interviews with more than 60 key employees and leaders. These accounts of franchisees, suppliers, and employees reveal how McDonald's embraces all races, creeds, and cultures to create unity and business achievement.
Welcome to McDonald's -- In the beginning -- Awakening -- The African American experience -- The women's experience -- Hispanic Americans-- and more -- McDonald's today -- Tomorrow-- the world!
Print version record.
English.
John Wiley and Sons Wiley Online Library: Complete oBooks
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