The complete guide to fundraising management / Stanley Weinstein.
Material type:
TextSeries: AFP fund development seriesPublication details: Hoboken, N.J. : John Wiley & Sons, �2009.Edition: 3rd edDescription: 1 online resource (xxiii, 360 pages) : illustrationsContent type: - text
- computer
- online resource
- 9780470455319
- 0470455314
- 9780470455326
- 0470455322
- 9780470454862
- 0470454865
- 9780470375068
- 047037506X
- 9781118387061
- 1118387066
- Fund raising -- United States -- Management
- Nonprofit organizations -- United States -- Finance -- Management
- Collecte de fonds -- �Etats-Unis -- Gestion
- Associations sans but lucratif -- �Etats-Unis -- Finances -- Gestion
- BUSINESS & ECONOMICS -- Investments & Securities -- General
- Fund raising -- Management
- Nonprofit organizations -- Finance -- Management
- United States
- 658.15/224 22
- HV41.9.U5 W46 2009eb
"The AFP fund development series"--Page v
Includes index.
Print version record.
The Complete Guide to Fundraising Management, Third Edition; Foreword; Preface; Acknowledgments; About the Author; Contents; CHAPTER 1: Five Major Fundraising Principles; CHAPTER 2: Your Organization and the Nonprofit World; CHAPTER 3: Managing the Resource Development Function; CHAPTER 4: The Case for Support and Fundraising Materials; CHAPTER 5: Managing Information; CHAPTER 6: Prospect Identification, Research, and Segmentation; CHAPTER 7: Nurturing Relationships; CHAPTER 8: Major Gift Programs; CHAPTER 9: Mail and Email Fundraising; CHAPTER 10: Telephone Solicitations.
There are now more than 1 million nonprofit organizations in the United States, and the fundraising industry is one of the fastest-growing segments of the economy. The Complete Guide to Fundraising Management presents step-by-step guidance on planning, self-assessment, continual improvement, cost effective fundraising strategies and much more. An accompanying CD-ROM contains checklists, grids, and sample forms. Plus, the Third Edition adds a chapter on internet fundraising as well as updated statistics. Fundraising professionals will benefit from the practical advice on managing the complexiti.
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