Includes bibliographical references and index.

Topics of themes. E-travel agents selling to ethnic customers / Euler GM de Souza, Tunc Medeni -- Local advertising over the product life cycle / Saku Makinen, Hanna-Kaisa Desavelle -- Culture and diversity / Chantal Ammi -- Is behavior prone to social influence? / Toufik Kharbeche, Kaouther Jelassi -- Applications at the national level. The gender approach to understanding time-saving durables buying / Rafika Ben Guirat -- The cultural impact on changes in consumption / Jadvyga Ciburiene, Anastasiya Marcheva -- Country of origin / Ana Lisboa -- Consumer shopping behavior online / Carla Ruiz Mafe, Silvia Sanz Blas -- The new, improved, Indian consumer / Partho Ganguly -- Globalization and consumer behavior / Velan Nirmala, U Devasenadhipathi -- Factors affecting technology adoption in India / Atanu Adhikari, AK Rao -- Chinese culture and Chinese consumer behavior / Lei Tang -- Modeling the indicators of purchasing behavior toward counterfeits / Sindy Chapa, Monica D Hernandez -- List of authors -- Index.

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing and social issues at every scale from local to global. The main aim of the book is to enhance the reader's knowledge - especially from a multidisciplinary perspective rather than from an individual functional perspective - of international consumer behavior. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

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