Getting multi-channel distribution right / (Record no. 12754)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 03467cam a2200577 i 4500 |
001 - CONTROL NUMBER | |
control field | on1221018879 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240523125543.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
fixed length control field | m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr ||||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 200206s2020 nju o 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2019056783 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Description conventions | rda |
-- | pn |
Transcribing agency | DLC |
Modifying agency | OCLCO |
-- | DG1 |
-- | TSC |
-- | OCLCQ |
-- | OCLCO |
-- | OCLCQ |
-- | OCLCO |
-- | OCLCL |
019 ## - | |
-- | 1154016478 |
-- | 1164071894 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781119632917 |
Qualifying information | (epub) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1119632919 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781119632900 |
Qualifying information | (adobe pdf) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1119632900 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781119632894 |
Qualifying information | (electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1119632897 |
Qualifying information | (electronic bk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 9781119632887 |
Qualifying information | (hardback) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 1119632889 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
OCLC library identifier | AU@ |
System control number | 000067253862 |
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
OCLC library identifier | AU@ |
System control number | 000066668643 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)1221018879 |
Canceled/invalid control number | (OCoLC)1154016478 |
-- | (OCoLC)1164071894 |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.129 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/7 |
Edition number | 23 |
049 ## - LOCAL HOLDINGS (OCLC) | |
Holding library | MAIN |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Ailawadi, Kusum L., |
Relator term | author. |
245 10 - TITLE STATEMENT | |
Title | Getting multi-channel distribution right / |
Statement of responsibility, etc. | Kusum L. Ailawadi, Paul W. Farris. |
250 ## - EDITION STATEMENT | |
Edition statement | Second edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Hoboken, New Jersey : |
Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, |
Date of production, publication, distribution, manufacture, or copyright notice | [2020] |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | computer |
Media type code | c |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | online resource |
Carrier type code | cr |
Source | rdacarrier |
500 ## - GENERAL NOTE | |
General note | Includes index. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | "A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"-- |
Assigning source | Provided by publisher |
588 0# - SOURCE OF DESCRIPTION NOTE | |
Source of description note | Print version record and CIP data provided by publisher; resource not viewed. |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | PART I : THE BEDROCK OF CHANNEL FUNCTIONS, POWER, AND CONFLICT -- PART II : METRICS, TOOLS, AND FRAMEWORKS FOR GETTING THE RIGHT DISTRIBUTION -- PART III : ALIGNING THE MARKETING MIX TO MANAGE DISTRIBUTION. |
590 ## - LOCAL NOTE (RLIN) | |
Local note | John Wiley and Sons |
Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing channels. |
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Circuits de distribution. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing channels |
Source of heading or term | fast |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Farris, Paul W., |
Relator term | author. |
758 ## - RESOURCE IDENTIFIER | |
Relationship information | has work: |
Label | Getting multi-channel distribution right (Text) |
Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCFXMCGQgf4DBTXCqdb38Fq |
Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Relationship information | Print version: |
Main entry heading | Ailawadi, Kusum L. |
Title | Getting multi-channel distribution right. |
Edition | Second edition. |
Place, publisher, and date of publication | Hoboken, New Jersey : John Wiley & Sons, [2020] |
International Standard Book Number | 9781119632887 |
Record control number | (DLC) 2019056782 |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119632894">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119632894</a> |
994 ## - | |
-- | 92 |
-- | INLUM |
No items available.