NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Getting multi-channel distribution right / (Record no. 12754)

MARC details
000 -LEADER
fixed length control field 03467cam a2200577 i 4500
001 - CONTROL NUMBER
control field on1221018879
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240523125543.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr |||||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200206s2020 nju o 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019056783
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
-- pn
Transcribing agency DLC
Modifying agency OCLCO
-- DG1
-- TSC
-- OCLCQ
-- OCLCO
-- OCLCQ
-- OCLCO
-- OCLCL
019 ## -
-- 1154016478
-- 1164071894
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119632917
Qualifying information (epub)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119632919
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119632900
Qualifying information (adobe pdf)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119632900
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119632894
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119632897
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781119632887
Qualifying information (hardback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 1119632889
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000067253862
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000066668643
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1221018879
Canceled/invalid control number (OCoLC)1154016478
-- (OCoLC)1164071894
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.129
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/7
Edition number 23
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ailawadi, Kusum L.,
Relator term author.
245 10 - TITLE STATEMENT
Title Getting multi-channel distribution right /
Statement of responsibility, etc. Kusum L. Ailawadi, Paul W. Farris.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken, New Jersey :
Name of producer, publisher, distributor, manufacturer John Wiley & Sons,
Date of production, publication, distribution, manufacture, or copyright notice [2020]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc. "A distribution channel is the chain of distributors, retailers, and other intermediaries through which a supplier's product reaches end consumers, implying a unidirectional movement of goods along a single route, from the point of production to the point of consumption. Even this simple distribution channel is a delicate system, where suppliers and their independent resellers struggle to balance competition for a bigger share of the total profit available in the channel against a cooperative and sustainable partnership. SPEAKING: Both authors speak extensively on the subject throughout the world. Ailawadi has spoken on the topic in the United States, New Zealand, Belgium, Spain, and the Netherlands and is considering events in Italy and Chile. HIGHER ED: Both authors will be using the book int their MBA program classes. EXAMPLES: Examples provided include such companies as: Leather Italia, Brooks Running, Nike, The Honest Company, Pete & Gerry's, Marriott and Choice Hotels, Trip Advisor, Walmart, CVS, and Amazon"--
Assigning source Provided by publisher
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record and CIP data provided by publisher; resource not viewed.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note PART I : THE BEDROCK OF CHANNEL FUNCTIONS, POWER, AND CONFLICT -- PART II : METRICS, TOOLS, AND FRAMEWORKS FOR GETTING THE RIGHT DISTRIBUTION -- PART III : ALIGNING THE MARKETING MIX TO MANAGE DISTRIBUTION.
590 ## - LOCAL NOTE (RLIN)
Local note John Wiley and Sons
Provenance (VM) [OBSOLETE] Wiley Online Library: Complete oBooks
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Circuits de distribution.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels
Source of heading or term fast
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Farris, Paul W.,
Relator term author.
758 ## - RESOURCE IDENTIFIER
Relationship information has work:
Label Getting multi-channel distribution right (Text)
Real World Object URI https://id.oclc.org/worldcat/entity/E39PCFXMCGQgf4DBTXCqdb38Fq
Relationship https://id.oclc.org/worldcat/ontology/hasWork
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Ailawadi, Kusum L.
Title Getting multi-channel distribution right.
Edition Second edition.
Place, publisher, and date of publication Hoboken, New Jersey : John Wiley & Sons, [2020]
International Standard Book Number 9781119632887
Record control number (DLC) 2019056782
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119632894">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119632894</a>
994 ## -
-- 92
-- INLUM

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