Luxury retail and digital management : (Record no. 12653)
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| fixed length control field | 06965cam a2200709 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | on1125276648 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125542.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191021s2020 si a ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2019048772 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DLC |
| Modifying agency | OCLCO |
| -- | OCLCF |
| -- | DG1 |
| -- | N$T |
| -- | EBLCP |
| -- | OCLCQ |
| -- | YDX |
| -- | UKAHL |
| -- | TEFOD |
| -- | S2H |
| -- | OCLCO |
| -- | OCLCQ |
| -- | UPM |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCL |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119542359 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119542360 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119542367 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119542346 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119542340 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119542353 |
| Qualifying information | electronic book |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781119542339 |
| Qualifying information | hardcover |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000066591750 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000069704017 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1125276648 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 790A3486-A809-473A-8612-AED876B4EADD |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9999.L852 |
| Item number | C34 2020 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/7 |
| Edition number | 23 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chevalier, Michel, |
| Relator term | author. |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Luxury retail management |
| 245 10 - TITLE STATEMENT | |
| Title | Luxury retail and digital management : |
| Remainder of title | developing customer experience in a digital world / |
| Statement of responsibility, etc. | Michel Chevalier, Michel Gutsatz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Solaris South Tower, Singapore : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons Singapore Pte. Ltd., |
| Date of production, publication, distribution, manufacture, or copyright notice | [2020] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xxiv, 359 pages) |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Luxury Retail Management, Second Edition, sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalization and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands: they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. Defining all the tools that are necessary to manage luxury stores -- from the analysis of location and design concept, to the selection, training, and motivation of the staff -- the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Luxury consumers are changing -- they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?"-- |
| Assigning source | Provided by publisher. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on online resource; title from digital title page (viewed on April 20, 2020). |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover -- Title Page -- Copyright -- Contents -- Foreword -- Introduction -- What Is the Reason for This Revision? -- Change Is Accelerating: The Luxury Customer Is No Longer the Same -- Part I Important Choices in Luxury Distribution -- Chapter 1 The Various Models in Luxury Distribution -- Direct and Indirect Distribution -- Evolution and Perspectives of the Various Types of Sales Outlets -- Advantages and Disadvantages of the Various Distribution Channels -- Chapter 2 Do Luxury Products Still Sell in Stores? -- The Owner Becomes a Retailer as Well |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Different Situations According to the Different Luxury Segments -- Watch Manufacturers and Niche Perfumers Are Creating Single-Brand Outlets -- The Future of Multi-Brand Stores -- The Special Case of Travel Retail -- Chapter 3 Concept and Design of a Luxury Boutique -- Relaunching a Brand: The Urgency for a New Concept of Boutiques -- The Concept of the Boutique: Applying the Brand's Vision -- Store Formats: Closed or Open? -- Customising Boutiques and Flagships -- Visual Merchandising and the Institutional Image of the Brand -- Chapter 4 Online, Offline or O2O? |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | From Yoox.com to the Merger with NET-A-PORTER.com -- A Brief History of the Love/Hate Relationship that Luxury Brands Have with the Internet -- Part II Know and Understand the Client -- Chapter 5 Putting the Customer Back in the Centre -- Looking at It from the Customers' Side: Why Have They Logged On and How Do They Use the Internet? -- The Seven Rules of the Internet and Social Networks -- Chapter 6 Customer Identification and CRM -- Managing the Customer Database -- Marketing Data -- How Can One Recognise a Client? -- Using the Customer Database |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 7 The Challenges of Offline and Online Integration -- What Are the Criteria for Offline/Online Integration? -- Global Tracking of Customers (Especially Chinese) -- Chapter 8 Logistics Adapted to a Digital Culture -- The Traditional System -- Number of Stores in Each City -- Details Are Important in a Logistics System: An Example -- The New Logistics Systems -- Stores Without Sales Staff -- The Challenges of Logistics -- Part III Making Client Relationships More Meaningful -- Chapter 9 Customer Behaviour in the Store or Online -- Store Behaviour Patterns |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Expectations and Perceptions in a Store -- The Basic Rules of Supermarket Merchandising -- Chapter 10 The Importance of Stores for Building Customer Relationships -- Why Sales Staff Need to Know Everything About the Brand -- The Problem of Retail: Retaining One's Clients -- Managing a Store: A Very Special Job -- Building a Customer Relationship: The Challenge of Individualised Service -- Chapter 11 Customer Experience and Building Loyalty -- Step 1: Focus on the Customer -- Step 2: The Loyalty Effect - Transforming Regular Customers into Brand Ambassadors |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Luxury goods industry |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Retail trade |
| General subdivision | Management. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Produits de luxe |
| General subdivision | Industrie |
| -- | Gestion. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Retail trade |
| General subdivision | Management |
| Source of heading or term | fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gutsatz, Michel, |
| Relator term | author. |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Luxury retail management (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCFKPCHK3hb68vPgPwvVyFq |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Chevalier, Michel. |
| Title | Luxury retail and digital management. |
| Edition | Second edition. |
| Place, publisher, and date of publication | Solaris South Tower, Singapore : Wiley, [2020] |
| International Standard Book Number | 9781119542339 |
| Record control number | (DLC) 2019048771 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542360">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119542360</a> |
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