Copy, copy, copy : (Record no. 12149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 07560cam a2200841 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn898154144 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125537.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141113s2015 nju ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKMGB |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | UKMGB |
| Modifying agency | OCLCO |
| -- | OCLCF |
| -- | EBLCP |
| -- | E7B |
| -- | DEBSZ |
| -- | DG1 |
| -- | OCLCQ |
| -- | COO |
| -- | DEBBG |
| -- | IDB |
| -- | DG1 |
| -- | LIP |
| -- | MERUC |
| -- | OCLCQ |
| -- | WRM |
| -- | AU@ |
| -- | OCLCQ |
| -- | U3W |
| -- | OCLCQ |
| -- | UAB |
| -- | UKAHL |
| -- | OCLCQ |
| -- | S9I |
| -- | OCLCQ |
| -- | SFB |
| -- | EYM |
| -- | OCLCO |
| -- | OCLCQ |
| -- | OCLCO |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 016976448 |
| Source | Uk |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 016973771 |
| Source | Uk |
| 019 ## - | |
| -- | 1236243558 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119208105 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119208106 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118964972 |
| Qualifying information | (ePub ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118964977 |
| Qualifying information | (ePub ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118964985 |
| Qualifying information | (PDF ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118964989 |
| Qualifying information | (PDF ebook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781118964965 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000060910456 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000943828 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 480240582 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043397382 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 433541741 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 48505440X |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | GBVCP |
| System control number | 821314890 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | GBVCP |
| System control number | 856571385 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)898154144 |
| Canceled/invalid control number | (OCoLC)1236243558 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | BUS043000 |
| -- | BUS016000 |
| -- | BUS002000 |
| Number source | bisacsh |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Earls, Mark, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Copy, copy, copy : |
| Remainder of title | how to do smarter marketing by using other peoples ideas / |
| Statement of responsibility, etc. | Mark Earls. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | CIP data; item not viewed. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "100 pick-up-and-use marketing strategy templates--get copying!Copy, Copy, Copy is a big, bright volume of templates designed to help marketers and managers more efficiently change human behaviour through social influence. Based on the argument that copying is human nature and innovation isn't always the best goal, this book offers one hundred actual pick-up-and-use marketing plan templates specific to various scenarios. It's like a recipe book for human behaviour. Each strategy is illustrated by an example in marketing or contemporary pop culture from around the world and across different platforms, demonstrating the successful application of the techniques described. Copying helps humans navigate the world. From user reviews and bestseller lists to baby names and fashion trends, human beings are a social species that rely on one another to make sense of the bewildering array of choices that confront us every day. Copy, Copy, Copy describes how marketers can take advantage of this tendency to steer consumer behaviour and desires toward a strategic goal. Learn how much consumers copy each other and how you can utilize that for effective marketing campaigns Using case studies and examples of successful campaigns--each relating to a different behaviour Ready-made templates for more efficient strategy and planning More than just a book of behavioural theory, this guide invites you to do what the title says--copy, copy, copy. Expertly designed templates eliminate the need to build a brand new strategy from the ground up, allowing the efficient creation of a deployment-ready campaign. For marketers and managers looking to stay in front of the herd, Copy, Copy, Copy is the highly practical guide for changing mass behaviour"-- |
| Assigning source | Provided by publisher |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | COPY COPY COPY: How to do smarter marketing by using other people's ideas; Note* on the typefaces used in this book; Contents; Foreword; Introduction: On the Shoulders of Giants; Optics, maths and the scientific method; Marginal gains; His Dark Materials; Talent copies; Why does any of this matter?; If it wasn't for you pesky kids; The tyranny of the singular; Not all copying is good; Why copying matters; More than a mash-up; After the HERD; Different kinds of questions; The ambition of this book; Copied from people who've copied; Learn to code or learn to copy? |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1 IN PRAISE OF COPYING: Copying, originality, invention, innovation and the King of Rock 'n' RollWelcome to Elvisland; Copycatting an original; Elvis-a-like; Shake a leg; Copying is cheating; The real Joe Biden; Me, myself and I; 'We' fiction is scary; WEIRD; Copying is good for you (and me); I'll have what she's having; Neurologically efficient; We-think; Phone a friend; iSpread; 2 HOW TO COPY WELL: Good, bad, tight, loose, close or far away; A race to the top; Copying originals; Bad copying?; Shanzai Apple?; Single white copying; We try even harder; Invention and innovation. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Originality doesn't payKeep calm; Making deliberate copying errors; Chinese whispers; Making error; Error and excellence; Copy: 'koperien', 'nachmachen' or 'abkufern'; Cut-ups; Copying loosely can be dangerous; Copying and evolution; Copying, changing and period instruments; Copying and fixing things; Fixing broken things; Popular thing for a broken thing; Broken things at scale; Very small or far away?; Over there, over there ... ; The making of Modern Russia; Let the dogs out; The BrainJuicer� effect; Bottling the Juicer's recipe; Rinse and repeat; Stealing from a distance -- games to play. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What would the Dude do?Not being me; Leave your job; Knowing what to copy; How to win friends; The case of the case study; The right tool for the right job; The virtue of a tidy toolkit; A 'kinda thing' kind of thing; Kinda thing; 3 'WHAT KINDA THING?': Maps and drawing: What kind of thing are you trying to change?; Drawing is thinking; Duco ergo sum; Mapping Soho; Nurse, nurse!; Meanwhile back in the department; Do it yourself; Four different choice styles; How can you locate the behaviour on this map?; Plotting W-E; Mapping N-S; Quiz Time; 1. Popular music; 2. Charitable donations. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 3. Auto insurance4. Deodorants; 5. Alcoholic beverages; Vote for me!; A different kind of map of human behaviour; From a descriptive map to astrategy map ... ; Where Next?; 4 WHERE TO COPY FROM: THE PATTERN BOOKS: 52 different strategies to copy, borrow or steal; 'IndocilIs privata loqui'; Metroland; Pattern books and original buildings; Pattern books everywhere; 'I quattri Libri'; THE STRATEGIES; How to use the pattern books; CONSIDERED CHOICE: 'Better' strategies; GUESSWORK: 'Salience' strategies; COPYING EXPERTS: 'EXPERTISE' strategies; COPYING PEERS: 'Popularity' strategies. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consommateurs |
| General subdivision | Comportement. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing. |
| Source of heading or term | aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | General. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Consumer Behavior. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Advertising & Promotion. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | fast |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version |
| International Standard Book Number | 9781118964965 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208105">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208105</a> |
| 936 ## - OCLC/CONSER MISCELLANEOUS DATA (OCLC); PIECE USED FOR CATALOGING (pre-AACR2) (RLIN) | |
| OCLC control number(s) of parallel record(s) (OCLC); Piece used for cataloging, PUC (RLIN) | BATCHLOAD |
| 938 ## - | |
| -- | Askews and Holts Library Services |
| -- | ASKH |
| -- | AH27109366 |
| 938 ## - | |
| -- | Askews and Holts Library Services |
| -- | ASKH |
| -- | AH27110669 |
| 938 ## - | |
| -- | EBL - Ebook Library |
| -- | EBLB |
| -- | EBL1895823 |
| 938 ## - | |
| -- | ebrary |
| -- | EBRY |
| -- | ebr11052388 |
| 994 ## - | |
| -- | 92 |
| -- | INLUM |
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