Employer brand management : (Record no. 12103)
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| control field | ocn881318369 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125537.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140610s2014 enk ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014022696 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
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| Transcribing agency | DLC |
| Modifying agency | YDX |
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| 019 ## - | |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119208051 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 111920805X |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118898505 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118898508 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118898512 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118898516 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118898524 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118898529 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9781118898529 |
| Qualifying information | (hardback) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000053996706 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000698725 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 331869780 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043396875 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
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| OCLC library identifier | DEBSZ |
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| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
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| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | GBVCP |
| System control number | 791494225 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 15701016 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)881318369 |
| Canceled/invalid control number | (OCoLC)885123228 |
| -- | (OCoLC)922007436 |
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| -- | (OCoLC)1081281566 |
| -- | (OCoLC)1101730360 |
| -- | (OCoLC)1113614365 |
| -- | (OCoLC)1148101546 |
| -- | (OCoLC)1159615233 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 4709A4DF-68E4-4423-B5AD-6107367EE293 |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5549 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 082000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 041000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 042000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 085000 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.3/01 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | BUS019000 |
| Number source | bisacsh |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mosley, Richard, |
| Dates associated with a name | 1964- |
| 245 10 - TITLE STATEMENT | |
| Title | Employer brand management : |
| Remainder of title | practical lessons from the world's leading employers / |
| Statement of responsibility, etc. | Richard Mosley. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Chichester, West Sussex, United Kingdom : |
| Name of producer, publisher, distributor, manufacturer | Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2014] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management. Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "-- |
| Assigning source | Provided by publisher |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"-- |
| Assigning source | Provided by publisher |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record and CIP data provided by publisher. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover; Title Page; Copyright; Contents; Preface by Simon Barrow; Chapter 1 Introduction; Why the New Book?; Why should Companies invest in Employer Brand Management?; Defining 'Employer Brand'; The Difference between Branding and Brand Management; Summary and Key Conclusions; Chapter 2 Business Case; 1. The Cost Benefits of a Strong Employer Brand; (a) Targeting the right potential candidates; (b) Rationalizing your creative spend; (c) Building brand awareness and equity; (d) Enhancing your pulling power; (e) Hiring good people for less; (f) Reducing unwanted attrition (and re-hire). |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 2. The Performance Benefits of a Strong Employer Brand(a) Hiring more high performers; (b) On-boarding employees more effectively; (c) Improving employee engagement; (d) Enhancing communication and change management effectiveness; (e) Building brand engagement; Summary and Key Conclusions; Chapter 3 Brand Ideology; Defining a Clear and Compelling Statement of Purpose; Vision and mission; Core Values; The Core Values of Guardian Media Group; Johnson & Johnson's credo; Summary and Key Conclusions; Chapter 4 Brand Hierarchy and Adaptation; 'Integrated ' Branded House Model. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 'Parent-subsidiary' House of Brands ModelWho Owns the Brand?; Summary and Key Conclusions; Chapter 5 Strategy and Capability; Corporate Strategy; Business Strategy; HR Strategy; Talent Strategy; Inclusive vs Exclusive Talent Management; Buy, Borrow or Build?; Global Local Strategy; Summary and Key Conclusions; Chapter 6 The Perfect Employee; Identifying the Right Talent; Summary and Key Conclusions; Chapter 7 Diversity and Segmentation; Accounting for Diversity; The Benefits of Diversity; Talent Segmentation; Summary and Key Conclusions; Chapter 8 Reputation and Attraction. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Evaluating your External Reputation(a) Industry image; (b) Competitor analysis; (c) Attraction; Assesing your External Reputation; (a) Corporate Reputation Surveys; (b) Student Surveys; (c) Experienced Hire Surveys; (d) New Joiner Surveys; (e) Social Reputation Audit; Image Analysis; Summary and Key Conclusions; Chapter 9 Engagement and Retention; Gallup; Towers Watson; Employee Engagement Surveys; (a) Engagement heatmap; (b) Performance scorecard; (c) Engagement drivers; (d) Differentiators; (e) Momentum; Retention Drivers; Qualitative Research; Summary and Key Conclusions. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 10 Employer Brand Positioning and Differentiation(a) Status; (b) Purpose; (c) Teamwork; (d) Autonomy; (e) Innovation; (f) Learning; (g) Progression; (h) Performance; Competitor Maping; Summary and Key Conclusions; Chapter 11 EVP Development; Establishing A Strong Foundation; (a) Selecting the right development team; (b) Consultation with executive management; (c) Consultation with the HR leadership team; (d) Consultation with the brand team; (e) Agency support; (f) Establishing the business case and securing leadership support; (g) Review your existing data and insights. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Personnel management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Employees |
| General subdivision | Recruiting. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate image. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Personnel |
| General subdivision | Direction. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Personnel |
| General subdivision | Recrutement. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Culture organisationnelle. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entreprises |
| General subdivision | Image. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Strat�egie de marque. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | corporate image. |
| Source of heading or term | aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | branding. |
| Source of heading or term | aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Decision-Making & Problem Solving. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate culture |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporate image |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Employees |
| General subdivision | Recruiting |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Personnel management |
| Source of heading or term | fast |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Employer brand management (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGyTtG7Hr3jfJ78wwyMgcd |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Mosley, Richard, 1964- |
| Title | Employer brand management. |
| Place, publisher, and date of publication | Chichester, West Sussex, United Kingdom : Wiley, [2014] |
| International Standard Book Number | 9781118898529 |
| Record control number | (DLC) 2014020560 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208051">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208051</a> |
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