Mission-based marketing : (Record no. 11573)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 05790cam a2200961Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn669749312 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125533.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr |n||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100326s2010 njua ob 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| Canceled/invalid LC control number | 2010013514 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CDX |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | CDX |
| Modifying agency | OCLCQ |
| -- | YDXCP |
| -- | E7B |
| -- | EBLCP |
| -- | OCLCQ |
| -- | MHW |
| -- | REDDC |
| -- | OCLCQ |
| -- | DG1 |
| -- | OCLCQ |
| -- | N$T |
| -- | OCLCQ |
| -- | OCLCF |
| -- | DEBSZ |
| -- | OCLCQ |
| -- | COO |
| -- | OCLCQ |
| -- | LND |
| -- | HEBIS |
| -- | LOA |
| -- | DG1 |
| -- | OCLCQ |
| -- | DG1 |
| -- | CNNOR |
| -- | MOR |
| -- | Z5A |
| -- | LIP |
| -- | PIFAG |
| -- | ZCU |
| -- | MERUC |
| -- | OCLCQ |
| -- | U3W |
| -- | OCLCQ |
| -- | STF |
| -- | WRM |
| -- | NRAMU |
| -- | ICG |
| -- | VT2 |
| -- | OCLCQ |
| -- | WYU |
| -- | BRX |
| -- | OCLCQ |
| -- | A6Q |
| -- | DKC |
| -- | OCLCQ |
| -- | UKCRE |
| -- | SNU |
| -- | UK7LJ |
| -- | OCLCQ |
| -- | SFB |
| -- | OCLCO |
| -- | UKAHL |
| -- | VHC |
| -- | OCLCO |
| -- | OCL |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCL |
| 019 ## - | |
| -- | 779427168 |
| -- | 960205900 |
| -- | 961507997 |
| -- | 962631647 |
| -- | 974572861 |
| -- | 974613545 |
| -- | 981590538 |
| -- | 981867399 |
| -- | 987729267 |
| -- | 988486116 |
| -- | 989221243 |
| -- | 991962140 |
| -- | 1005640550 |
| -- | 1018072071 |
| -- | 1037942881 |
| -- | 1038672196 |
| -- | 1041919527 |
| -- | 1045223660 |
| -- | 1045503646 |
| -- | 1076580023 |
| -- | 1079933011 |
| -- | 1083602961 |
| -- | 1100511840 |
| -- | 1153501933 |
| -- | 1154846740 |
| -- | 1156014001 |
| -- | 1162048621 |
| -- | 1290042211 |
| -- | 1294551132 |
| -- | 1303428759 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118386019 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118386019 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470889848 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470889845 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470889855 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470889853 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470889862 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470889861 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470602188 |
| Qualifying information | (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 047060218X |
| Qualifying information | (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1282773453 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781282773455 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786612773457 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 6612773456 |
| 024 8# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 9786612773457 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000046286668 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000936709 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 480170169 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV041053146 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV044147133 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 396431402 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 484994166 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | HEBIS |
| System control number | 299814238 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 14255521 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 16176723 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000073075246 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)669749312 |
| Canceled/invalid control number | (OCoLC)779427168 |
| -- | (OCoLC)960205900 |
| -- | (OCoLC)961507997 |
| -- | (OCoLC)962631647 |
| -- | (OCoLC)974572861 |
| -- | (OCoLC)974613545 |
| -- | (OCoLC)981590538 |
| -- | (OCoLC)981867399 |
| -- | (OCoLC)987729267 |
| -- | (OCoLC)988486116 |
| -- | (OCoLC)989221243 |
| -- | (OCoLC)991962140 |
| -- | (OCoLC)1005640550 |
| -- | (OCoLC)1018072071 |
| -- | (OCoLC)1037942881 |
| -- | (OCoLC)1038672196 |
| -- | (OCoLC)1041919527 |
| -- | (OCoLC)1045223660 |
| -- | (OCoLC)1045503646 |
| -- | (OCoLC)1076580023 |
| -- | (OCoLC)1079933011 |
| -- | (OCoLC)1083602961 |
| -- | (OCoLC)1100511840 |
| -- | (OCoLC)1153501933 |
| -- | (OCoLC)1154846740 |
| -- | (OCoLC)1156014001 |
| -- | (OCoLC)1162048621 |
| -- | (OCoLC)1290042211 |
| -- | (OCoLC)1294551132 |
| -- | (OCoLC)1303428759 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 277345 |
| Source of stock number/acquisition | MIL |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B667 2010eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 078000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brinckerhoff, Peter C., |
| Dates associated with a name | 1952- |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PBJmty9RfPtgwP6q47Qmw4q |
| 245 10 - TITLE STATEMENT | |
| Title | Mission-based marketing : |
| Remainder of title | positioning your not-for-profit in an increasingly competitive world / |
| Statement of responsibility, etc. | Peter C. Brinckerhoff. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | �2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xiii, 242 pages : |
| Other physical details | bill |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing. Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.: Includes new material on nonprofit websites, social networking a. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit organizations |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #2 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Associations sans but lucratif |
| General subdivision | Marketing. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing. |
| Source of heading or term | aat |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Distribution. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | General. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Nonprofit organizations |
| General subdivision | Marketing |
| Source of heading or term | fast |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Mission-based marketing (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCGfxBFT398dTFF4b4xxBCP |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| International Standard Book Number | 9786612773457 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386019">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118386019</a> |
| 938 ## - | |
| -- | Coutts Information Services |
| -- | COUT |
| -- | 15337977 |
| 938 ## - | |
| -- | EBL - Ebook Library |
| -- | EBLB |
| -- | EBL589098 |
| 938 ## - | |
| -- | ebrary |
| -- | EBRY |
| -- | ebr10412461 |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 535657 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 3442449 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 12667706 |
| 938 ## - | |
| -- | Askews and Holts Library Services |
| -- | ASKH |
| -- | AH13354608 |
| 994 ## - | |
| -- | 92 |
| -- | INLUM |
No items available.
