Flip the funnel : (Record no. 11438)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 06943cam a2201033 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn593297061 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125531.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100402s2010 njua ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | N$T |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | N$T |
| Modifying agency | EBLCP |
| -- | CDX |
| -- | YDXCP |
| -- | TEFOD |
| -- | IDEBK |
| -- | E7B |
| -- | OCLCQ |
| -- | MHW |
| -- | UMI |
| -- | OCLCQ |
| -- | DG1 |
| -- | REDDC |
| -- | OCLCQ |
| -- | DEBSZ |
| -- | OCLCQ |
| -- | OCLCF |
| -- | NLGGC |
| -- | DEBBG |
| -- | TEFOD |
| -- | OCLCQ |
| -- | COO |
| -- | OCLCQ |
| -- | S3O |
| -- | OCLCQ |
| -- | DG1 |
| -- | CNNOR |
| -- | Z5A |
| -- | LIP |
| -- | OCLCQ |
| -- | MERUC |
| -- | OCLCQ |
| -- | UOK |
| -- | STF |
| -- | AU@ |
| -- | OCLCQ |
| -- | WYU |
| -- | U3W |
| -- | UAB |
| -- | OCLCQ |
| -- | U3G |
| -- | DKC |
| -- | OCLCQ |
| -- | VT2 |
| -- | OCLCQ |
| -- | C6I |
| -- | OCLCQ |
| -- | OCLCO |
| -- | S2H |
| -- | UKAHL |
| -- | OCLCO |
| -- | OCLCQ |
| -- | OCLCO |
| -- | OCLCL |
| -- | OCLCQ |
| -- | OCLCL |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA9A6082 |
| Source | bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER | |
| Record control number | 015408527 |
| Source | Uk |
| 019 ## - | |
| -- | 647884068 |
| -- | 650084746 |
| -- | 748210886 |
| -- | 752976127 |
| -- | 816365960 |
| -- | 981583398 |
| -- | 981865196 |
| -- | 992821010 |
| -- | 1006310400 |
| -- | 1066425633 |
| -- | 1103273714 |
| -- | 1129373431 |
| -- | 1202567215 |
| -- | 1240510847 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118257852 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1118257855 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470591246 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470591242 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470591260 |
| Qualifying information | (electronic bk. ; |
| -- | Adobe Digital Editions) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470591269 |
| Qualifying information | (electronic bk. ; |
| -- | Adobe Digital Editions) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470591253 |
| Qualifying information | (electronic bk. ; |
| -- | Mobipocket Reader) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470591250 |
| Qualifying information | (electronic bk. ; |
| -- | Mobipocket Reader) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470487852 |
| Qualifying information | (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470487853 |
| Qualifying information | (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470487853 |
| Qualifying information | (cloth) |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000055727695 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000065313047 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000067025021 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
| System control number | 000067101086 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CDX |
| System control number | 12475990 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHNEW |
| System control number | 000935116 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | CHVBK |
| System control number | 480154600 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV041910228 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV043390991 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 372894933 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 396338917 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 484981080 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | NZ1 |
| System control number | 13548618 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)593297061 |
| Canceled/invalid control number | (OCoLC)647884068 |
| -- | (OCoLC)650084746 |
| -- | (OCoLC)748210886 |
| -- | (OCoLC)752976127 |
| -- | (OCoLC)816365960 |
| -- | (OCoLC)981583398 |
| -- | (OCoLC)981865196 |
| -- | (OCoLC)992821010 |
| -- | (OCoLC)1006310400 |
| -- | (OCoLC)1066425633 |
| -- | (OCoLC)1103273714 |
| -- | (OCoLC)1129373431 |
| -- | (OCoLC)1202567215 |
| -- | (OCoLC)1240510847 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 3C3A5BAB-C1B0-4C94-9BC9-5C8FF70D26A8 |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.5 |
| Item number | .J33 2010eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043050 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043040 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 040000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043010 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 090010 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 22 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jaffe, Joseph, |
| Dates associated with a name | 1970- |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCjJJ7tBRJpbWpfpfVccfhd |
| 245 10 - TITLE STATEMENT | |
| Title | Flip the funnel : |
| Remainder of title | how to use existing customers to gain new ones / |
| Statement of responsibility, etc. | Joseph Jaffe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | �2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xviii, 286 pages) : |
| Other physical details | illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc. | "If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side. What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services."--Publisher's website |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Flip the Funnel: How to Use Existing Customers to Gain New Ones; Contents; Foreword; Acknowledgments; Preface; Section 1: Getting Priorities Straight; Section II: A New Way Forward; Section III: Making It All Happen; Resources; Index. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business referrals. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | M�ethode de la boule de neige (Marketing) |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service �a la client�ele. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | Telemarketing. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | Multilevel. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Mail Order. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | Direct. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | E-Commerce |
| -- | Internet Marketing. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business referrals |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer services |
| Source of heading or term | fast |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Flip the funnel (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCFyGX9DBRKhRfbC69w9Xr3 |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Jaffe, Joseph, 1970- |
| Title | Flip the funnel. |
| Place, publisher, and date of publication | Hoboken, N.J. : Wiley, �2010 |
| International Standard Book Number | 9780470487853 |
| Record control number | (DLC) 2009035143 |
| -- | (OCoLC)429027030 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257852">https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257852</a> |
| 938 ## - | |
| -- | Askews and Holts Library Services |
| -- | ASKH |
| -- | AH13347381 |
| 938 ## - | |
| -- | Coutts Information Services |
| -- | COUT |
| -- | 12475990 |
| 938 ## - | |
| -- | ProQuest Ebook Central |
| -- | EBLB |
| -- | EBL484877 |
| 938 ## - | |
| -- | ebrary |
| -- | EBRY |
| -- | ebr10369759 |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 310749 |
| 938 ## - | |
| -- | ProQuest MyiLibrary Digital eBook Collection |
| -- | IDEB |
| -- | 248185 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 3171251 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 9661820 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 12666945 |
| 994 ## - | |
| -- | 92 |
| -- | INLUM |
No items available.
