NLU Meghalaya Library

Online Public Access Catalogue (OPAC)

Faith-based marketing : (Record no. 11359)

MARC details
000 -LEADER
fixed length control field 04785cam a2200937 a 4500
001 - CONTROL NUMBER
control field ocn428142699
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240523125531.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090728s2009 njua ob 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency N$T
Language of cataloging eng
Description conventions pn
Transcribing agency N$T
Modifying agency OCLCQ
-- EBLCP
-- BTCTA
-- UWO
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-- E7B
-- OCLCQ
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-- OCLCQ
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-- OCLCQ
-- YDXCP
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-- OCLCQ
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-- UKDOC
-- OCLCQ
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-- OCLCQ
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-- OCLCQ
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-- OCLCL
019 ## -
-- 319498624
-- 647807631
-- 741346585
-- 781295034
-- 816345065
-- 839022268
-- 992847060
-- 1069537339
-- 1162248542
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119198550
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1119198550
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470483046
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470483040
Qualifying information (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1282368605
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781282368606
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9786612368608
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 6612368608
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470483067
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470483060
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780470422106
Qualifying information (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 0470422106
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000048798309
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000055633761
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHNEW
System control number 000933986
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier CHVBK
System control number 480143307
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBBG
System control number BV043390073
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBSZ
System control number 396260152
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier DEBSZ
System control number 484971972
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier GBVCP
System control number 681292180
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NZ1
System control number 13459317
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)428142699
Canceled/invalid control number (OCoLC)319498624
-- (OCoLC)647807631
-- (OCoLC)741346585
-- (OCoLC)781295034
-- (OCoLC)816345065
-- (OCoLC)839022268
-- (OCoLC)992847060
-- (OCoLC)1069537339
-- (OCoLC)1162248542
037 ## - SOURCE OF ACQUISITION
Stock number 236860
Source of stock number/acquisition MIL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .S75 2009eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 078000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code HRB
Source bicssc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
049 ## - LOCAL HOLDINGS (OCLC)
Holding library MAIN
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Stielstra, Greg.
245 10 - TITLE STATEMENT
Title Faith-based marketing :
Remainder of title the guide to reaching 140 million Christian consumers /
Statement of responsibility, etc. Greg Stielstra, Bob Hutchins.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. �2009.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xi, 241 pages) :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
520 1# - SUMMARY, ETC.
Summary, etc. "Faith-Based Marketing provides everything you need to understand the Christian consumer power niche and effectively reach it. It explains who makes up that community, what they want, and what it takes to appeal to them. Then, based on survey research from believers across the country and interviews with experts, it provides practical guidance for creating faith-based marketing plans that work."--Jacket
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Meet the Christian Consumer. The Overlooked 140 Million Person Market -- Lose Your Faith Everything You Think You Know About Christians Is Wrong -- Meet The Real Christian Consumer They Are No Different. They Are So Different. -- Darned If You Do, Darned If You Don't Common Mistakes Marketers Make -- How to Market to Christians. Meet and Greet How to Get to Know your Audience -- Serve, Do n't Sell Building Your Brand -- Word-of-Mouth -- Radio Strategies -- Print Strategies -- Online Strategies -- Direct Marketing To Christians -- Reaching Pastors What Works and What Doesn't Work -- How to Market Your Church -- Key Resources for Christian Marketers.
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note Print version record.
546 ## - LANGUAGE NOTE
Language note English.
590 ## - LOCAL NOTE (RLIN)
Local note John Wiley and Sons
Provenance (VM) [OBSOLETE] Wiley Online Library: Complete oBooks
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Selling.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Vente.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing.
Source of heading or term aat
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element selling.
Source of heading or term aat
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- General.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BUSINESS & ECONOMICS
General subdivision Distribution.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Source of heading or term fast
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Selling
Source of heading or term fast
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hutchins, Bob.
758 ## - RESOURCE IDENTIFIER
Relationship information has work:
Label Faith-based marketing (Text)
Real World Object URI https://id.oclc.org/worldcat/entity/E39PCGRBBCHDv9WkQYFFhhTxH3
Relationship https://id.oclc.org/worldcat/ontology/hasWork
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
Main entry heading Stielstra, Greg.
Title Faith-based marketing.
Place, publisher, and date of publication Hoboken, N.J. : Wiley, �2009
International Standard Book Number 9780470422106
-- 0470422106
Record control number (OCoLC)324806126
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119198550">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119198550</a>
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938 ## -
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938 ## -
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938 ## -
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994 ## -
-- 92
-- INLUM

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