Value-based marketing : (Record no. 11310)
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| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240523125530.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
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| fixed length control field | 090206s2008 enkae ob 001 0 eng d |
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| Original cataloging agency | N$T |
| Language of cataloging | eng |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119207177 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1119207177 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470741351 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047074135X |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470687635 |
| Qualifying information | (electronic bk. ; |
| -- | Adobe Digital Editions) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470687630 |
| Qualifying information | (electronic bk. ; |
| -- | Adobe Digital Editions) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470687642 |
| Qualifying information | (electronic bk. ; |
| -- | Mobipocket Reader) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470687649 |
| Qualifying information | (electronic bk. ; |
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9780470773147 |
| Qualifying information | (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0470773146 |
| Qualifying information | (cloth) |
| 024 8# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 9786612342998 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) | |
| OCLC library identifier | AU@ |
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| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)301884693 |
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| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | 2B0D1019-6D49-4E5F-A302-A81AC7D935AC |
| Source of stock number/acquisition | OverDrive, Inc. |
| Note | http://www.overdrive.com |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .D59 2008eb |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 043000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 078000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | QP 600 |
| Number source | rvk |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | MAIN |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doyle, Peter, |
| Dates associated with a name | 1943-2003. |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PBJjHgrVwygyPfTcWHbYgKd |
| 245 10 - TITLE STATEMENT | |
| Title | Value-based marketing : |
| Remainder of title | marketing strategies for corporate growth and shareholder value / |
| Statement of responsibility, etc. | Peter Doyle. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, England ; |
| -- | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | �2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xii, 367 pages) : |
| Other physical details | illustrations (some color), plans |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | data file |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I. Principles of Value Creation -- 1. Marketing and Shareholder Value -- 2. The Shareholder Value Approach -- 3. The Marketing Value Driver -- 4. The Growth Imperative -- pt. II. Developing High-Value Strategies -- 5. Strategic Position Assessment -- 6. Value-Based Marketing Strategy -- pt. III. Implementing High-Value Strategies -- 7. Building Brands -- 8. Pricing for Value -- 9. Value-Based Communications -- 10. Value-Based Marketing in the Digital Age. |
| 520 1# - SUMMARY, ETC. | |
| Summary, etc. | "This is the second edition of Value-Based Marketing. As with the first edition, it makes a powerful case for marketing's role in an organisation's success by establishing it on a sound intellectual basis. It answers critics of marketing who claim that it has not had the impact on management that its importance merits because of unclear objectives and weak intellectual foundations." "This book emphasises marketing's contribution to long-term shareholder value creation, which is the governing objective of management today. It explores, at both the strategic and tactical level, how this affects marketing planning, decisions about brands, pricing, communications and distribution." "For marketing professionals, the book provides a clear practical introduction to shareholder value analysis. It gives them the tools to develop the marketing strategies that will create the most value for the business." |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc. | "For top management and CFOs, the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. Where relevant, case studies and illustrations have been updated."--Jacket |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Print version record. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | John Wiley and Sons |
| Provenance (VM) [OBSOLETE] | Wiley Online Library: Complete oBooks |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporations |
| General subdivision | Valuation. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Gestion. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Soci�et�es |
| General subdivision | �Evaluation. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing |
| -- | General. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Distribution. |
| Source of heading or term | bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Corporations |
| General subdivision | Valuation |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Source of heading or term | fast |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Shareholder-Value-Analyse |
| Source of heading or term | gnd |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Wertorientiertes Management |
| Source of heading or term | gnd |
| 758 ## - RESOURCE IDENTIFIER | |
| Relationship information | has work: |
| Label | Value-based marketing (Text) |
| Real World Object URI | https://id.oclc.org/worldcat/entity/E39PCFKd4J8FqHTrv7GQVD9TDy |
| Relationship | https://id.oclc.org/worldcat/ontology/hasWork |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Main entry heading | Doyle, Peter, 1943 June 23-2003. |
| Title | Value-based marketing. |
| Edition | 2nd ed. |
| Place, publisher, and date of publication | Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2008 |
| International Standard Book Number | 9780470773147 |
| -- | 0470773146 |
| Record control number | (DLC) 2008032150 |
| -- | (OCoLC)233544882 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207177">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207177</a> |
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