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The insight discipline : crafting new marketplace understanding that makes a difference /

Fahey, Liam,

The insight discipline : crafting new marketplace understanding that makes a difference / authored by Liam Fahey (Leadership Forum, USA). - 1 online resource (424 pages) ; cm. - American Marketing Association .

Includes index.

Includes bibliographical references.

ISBN: 9781839827327 9781839827303

Subjects--Topical Terms:
Insight.
Leadership.
Industrial management--Decision making.
Business enterprises--Data processing.
Business & Economics--Leadership.
Management: leadership & motivation.

LC Class. No.: HD57.7 / .F34 2020

Dewey Class. No.: 658.4092

Universal Decimal Class. No.: 658.3

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The insight discipline : crafting new marketplace understanding that makes a difference /