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Jeffery, Mark, 1965-

Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery. - Hoboken, N.J. : John Wiley, �2010. - 1 online resource (xxi, 298 pages)

Includes bibliographical references and index.

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile Marketing.

"Every marketing department is under pressure to deliver, but some will thrive and some won't. Data-Driven Marketing provides top-to-bottom coverage of what works, what doesn't, and what makes the difference in this important but misunderstood area."--Jacket.

ISBN: 9780470595688 047059568X 9780470595695 0470595698 9780470595541 047059554X 9781119198666 1119198666

Standard No.: 9786612548413 99942216219

Source: 254841 MIL 075AD136-875D-461A-B899-D3F7A31B49E3 OverDrive, Inc. http://www.overdrive.com

LCCN: 2009035908

Nat. Bib. No.: GBA9A1928 bnb

Nat. Bib. Agency Control No.: 015397255 Uk

Subjects--Topical Terms:
Marketing research.
Marketing--Mathematical models.
Marketing--Case studies.
Marketing--Recherche.
Marketing--Mod�eles math�ematiques.
Marketing--�Etudes de cas.
BUSINESS & ECONOMICS--Marketing--Research.
Marketing
Marketing--Mathematical models
Marketing research
Effizienzmessung
Leistungskennzahl
Marketing
Marketingaudit
marketing--math�ematiques.
marketing--recherche �evaluative.
marketing--mod�ele math�ematique.

Index Terms--Genre/Form:
Case studies

LC Class. No.: HF5415.2 / .J44 2010eb

Dewey Class. No.: 658.8/3