Return on ideas : a practical guide to making innovation pay /
Nichols, David, 1967-
Return on ideas : a practical guide to making innovation pay / David Nichols. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2007. - 1 online resource (xvi, 261 pages) : illustrations
Return on Ideas; Contents; About the Author; Acknowledgements; 1. This is getting us nowhere; What is the problem? The Funnel; 2. How to navigate this book; Segmenting users; PART I: The Case Study; 3. The Calippo Shots story; PART II: The Challenge; 4. Innovation isn't working; PART III: The Core Idea; 5. A new innovation paradigm: The Rocket Motor; 6. Rocketing: Destination; 7. Rocketing: Combustion; 8. Rocketing: Nozzle; 9. Rocketing: Expander; PART IV: The Entertainment; 10. Ten innovations that make it look easy; PART V: The Practicalities; 11. Doing it faster; 12. Avoiding the pitfalls. Appendix: Rocketing toolkitIndex.
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P & G, Danone, Amex and Ben &
English.
9781119209157 1119209153 9780470512074 0470512075 1282345559 9781282345553 9786612345555 6612345551
Product management.
Brand name products.
Diffusion of innovations.
Diffusion of Innovation
Produits commerciaux--Gestion.
Produits de marque.
Innovations--Diffusion.
BUSINESS & ECONOMICS--Structural Adjustment.
Brand name products
Diffusion of innovations
Product management
HF5415.15 / .N53 2007eb
658.4/063
Return on ideas : a practical guide to making innovation pay / David Nichols. - Chichester, England ; Hoboken, NJ : John Wiley & Sons, �2007. - 1 online resource (xvi, 261 pages) : illustrations
Return on Ideas; Contents; About the Author; Acknowledgements; 1. This is getting us nowhere; What is the problem? The Funnel; 2. How to navigate this book; Segmenting users; PART I: The Case Study; 3. The Calippo Shots story; PART II: The Challenge; 4. Innovation isn't working; PART III: The Core Idea; 5. A new innovation paradigm: The Rocket Motor; 6. Rocketing: Destination; 7. Rocketing: Combustion; 8. Rocketing: Nozzle; 9. Rocketing: Expander; PART IV: The Entertainment; 10. Ten innovations that make it look easy; PART V: The Practicalities; 11. Doing it faster; 12. Avoiding the pitfalls. Appendix: Rocketing toolkitIndex.
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P & G, Danone, Amex and Ben &
English.
9781119209157 1119209153 9780470512074 0470512075 1282345559 9781282345553 9786612345555 6612345551
Product management.
Brand name products.
Diffusion of innovations.
Diffusion of Innovation
Produits commerciaux--Gestion.
Produits de marque.
Innovations--Diffusion.
BUSINESS & ECONOMICS--Structural Adjustment.
Brand name products
Diffusion of innovations
Product management
HF5415.15 / .N53 2007eb
658.4/063
