How to measure anything : finding the value of "intangibles" in business /
Hubbard, Douglas W., 1962-
How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard. - 2nd ed. - Hoboken, N.J. : Wiley, �2010. - 1 online resource (xv, 304 pages) : illustrations
Includes bibliographical references and index.
Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics.
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.: Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and custome.
English.
9780470625675 0470625678 9781621984306 1621984303 9780470625699 0470625694 9781118983836 1118983831 1452604207 9781452604206 1282549464 9781282549463 9786612549465 6612549467
9786612549465
254946 MIL
GBB027784 bnb
015489347 Uk
Intangible property--Valuation.
BUSINESS & ECONOMICS--Accounting--Financial.
Intangible property--Valuation
Immateriella tillg�angar--ekonomiska aspekter.
Intangible assets.
Asset valuation.
HF5681.I55 / H83 2010eb
657/.7
How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard. - 2nd ed. - Hoboken, N.J. : Wiley, �2010. - 1 online resource (xv, 304 pages) : illustrations
Includes bibliographical references and index.
Intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico, and Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk through modeling -- Measuring the value of information -- The transition : from what to measure to how to measure -- Sampling reality: how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference and attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement methods : applied information economics.
Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions. This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI.: Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and custome.
English.
9780470625675 0470625678 9781621984306 1621984303 9780470625699 0470625694 9781118983836 1118983831 1452604207 9781452604206 1282549464 9781282549463 9786612549465 6612549467
9786612549465
254946 MIL
GBB027784 bnb
015489347 Uk
Intangible property--Valuation.
BUSINESS & ECONOMICS--Accounting--Financial.
Intangible property--Valuation
Immateriella tillg�angar--ekonomiska aspekter.
Intangible assets.
Asset valuation.
HF5681.I55 / H83 2010eb
657/.7
