Becoming a category of one : how extraordinary companies transcend commodity and defy comparison /
Calloway, Joe.
Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway. - 2nd ed., rev. and updated. - Hoboken, N.J. : John Wiley & Sons, �2009. - 1 online resource (xiv, 251 pages)
Includes index.
We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one.
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up
9781118256176 1118256174 9780470529331 0470529334 9780470529355 0470529350 9780470529348 0470529342 0470496355 9780470496350
OverDrive, Inc. http://www.overdrive.com 408F96C2-B0CE-4D43-9A56-FC6A840712C1 OverDrive, Inc. http://www.overdrive.com
Benchmarking (Management)
Corporate image.
Brand name products.
�Etalonnage concurrentiel.
Entreprises--Image.
Produits de marque.
corporate image.
Benchmarking (Management)
Brand name products
Corporate image
HD62.15 / .C34 2009eb
658.4/013
Becoming a category of one : how extraordinary companies transcend commodity and defy comparison / Joe Calloway. - 2nd ed., rev. and updated. - Hoboken, N.J. : John Wiley & Sons, �2009. - 1 online resource (xiv, 251 pages)
Includes index.
We just decided to go -- What's your story? -- Success means you know what used to work -- The commodity trap -- Your brand is everything -- The three rules -- The new customer reality -- Tiebreakers -- Case study : tractor supply company -- The future category of one.
A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly. Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up
9781118256176 1118256174 9780470529331 0470529334 9780470529355 0470529350 9780470529348 0470529342 0470496355 9780470496350
OverDrive, Inc. http://www.overdrive.com 408F96C2-B0CE-4D43-9A56-FC6A840712C1 OverDrive, Inc. http://www.overdrive.com
Benchmarking (Management)
Corporate image.
Brand name products.
�Etalonnage concurrentiel.
Entreprises--Image.
Produits de marque.
corporate image.
Benchmarking (Management)
Brand name products
Corporate image
HD62.15 / .C34 2009eb
658.4/013
