Pricing on purpose : creating and capturing value /
Baker, Ronald J. 1962-
Pricing on purpose : creating and capturing value / Ronald J. Baker. - Hoboken, N.J. : J. Wiley, �2006. - 1 online resource (xxvi, 374 pages) : illustrations
Includes bibliographical references (pages 343-354) and index.
Why is movie theater popcorn so expensive? -- Why are we in business? -- Mind over matter -- The old business equation -- The new business equation -- Ninety-nine-cent pricing, engagement rings, and the assumption of rationality -- The invisible hand : no one person knows how to make a pencil -- A tale of two theories -- Cost-plus pricing's epitaph -- The wrong mistakes -- Price-led costing replaces cost accounting -- What and how people buy -- The value proposition -- The consumer surplus and price discrimination -- Customer segmentation strategies -- Price discrimination in practice -- There is no such thing as a commodity -- Baker's law : bad customers drive out good customers -- Ethics, fairness, and pricing -- Antitrust law -- Who is in charge of value? -- Pricing on purpose : getting paid for the value your company creates.
--Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn
English.
9781119201366 1119201365 047178429X 9780471784296 0471729809 9780471729808 1280311770 9781280311772
9780471729808
79A8B452-5F7C-4364-942E-D5E79D15E5AD OverDrive, Inc. http://www.overdrive.com
Pricing.
Price fixing.
Prix--Fixation.
BUSINESS & ECONOMICS--Sales & Selling--Management.
Price fixing
Pricing
HF5416.5 / .B344 2006eb
658.8/16
Pricing on purpose : creating and capturing value / Ronald J. Baker. - Hoboken, N.J. : J. Wiley, �2006. - 1 online resource (xxvi, 374 pages) : illustrations
Includes bibliographical references (pages 343-354) and index.
Why is movie theater popcorn so expensive? -- Why are we in business? -- Mind over matter -- The old business equation -- The new business equation -- Ninety-nine-cent pricing, engagement rings, and the assumption of rationality -- The invisible hand : no one person knows how to make a pencil -- A tale of two theories -- Cost-plus pricing's epitaph -- The wrong mistakes -- Price-led costing replaces cost accounting -- What and how people buy -- The value proposition -- The consumer surplus and price discrimination -- Customer segmentation strategies -- Price discrimination in practice -- There is no such thing as a commodity -- Baker's law : bad customers drive out good customers -- Ethics, fairness, and pricing -- Antitrust law -- Who is in charge of value? -- Pricing on purpose : getting paid for the value your company creates.
--Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition"With Pricing on Purpose, Ron Baker had made an enormous contribution to the better understanding of pricing that will be accessible to anyone who wants to learn
English.
9781119201366 1119201365 047178429X 9780471784296 0471729809 9780471729808 1280311770 9781280311772
9780471729808
79A8B452-5F7C-4364-942E-D5E79D15E5AD OverDrive, Inc. http://www.overdrive.com
Pricing.
Price fixing.
Prix--Fixation.
BUSINESS & ECONOMICS--Sales & Selling--Management.
Price fixing
Pricing
HF5416.5 / .B344 2006eb
658.8/16
